CONSUMER WILLINGNESS TO PAY FOR TENNESSEE CERTIFIED BEEF

Risk Perception and Consumer Willingness to Pay for Certified Beef in Spain

Food scares have increased consumer food safety concern, particularly for beef. Traceability and food quality labels have been put in place to communicate to consumers the safety characteristics of the specially labelled beef in hopes of recovering confidence and consumption. As a consequence, production costs have increased, and thereby consumer prices as well. In this paper we develop a conce...

Evaluating consumer acceptability and willingness to pay for various beef chuck muscles.

In-home consumer steak evaluations, followed by centralized laboratory-setting auctions, were used to determine consumer (n = 74 consumers) acceptability and willingness to pay for various beef chuck muscles. The infraspinatus (IF), serratus ventralis (SV), supraspinatus (SS), and triceps brachii (TB) from the beef chuck were evaluated against LM steaks from the rib to determine price and trait...

Effect of information about organic production on beef liking and consumer willingness to pay

The present study was aimed to assess the effect of information about organic production on beef liking and consumer willingness to pay. Mean scores of perceived liking were higher for organic beef (OB) as compared to conventional beef (CB). Expected liking scores were higher for OB than for CB. For OB the expected liking was significantly higher than the perceived liking expressed in blind con...

Consumer Willingness to Pay for Attributes of Flat Iron Steak

In a world of health conscious, dual income households, and the expectation of added value, the beef industry has been facing the challenge of producing a product with the attributes for which consumers are willing to pay. A survey was conducted to determine the willingness to pay for specific attributes of a new beef value cut, Flat Iron Steak, with respect to packaging, convenience, branding,...

Incidental Prices and Their Effect on Consumer Willingness to Pay